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Mini wiki

Short answers about video series, music, songs, growth, rights and AI. Search, or ask Maestro.

Wiki

Series & video

What is a social mini-series?

A mini-series is a set of short episodes in the same world, with the same hero or theme, released on a rhythm. Unlike one-off videos, it gives viewers a reason to follow, binge and share, and every new episode is easier to promote because the audience already knows what to expect.

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Series & video

What is a hook, and why does it matter?

A hook is the first second or two of a video: a striking image, a question or a sound that stops the scroll. Viewers decide almost instantly, so we design the opening first and build the rest of the episode around it.

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Series & video

Which video format fits which platform?

Vertical 9:16 suits Reels, Shorts, TikTok and VK Clips; 16:9 suits long videos on YouTube and Rutube; 1:1 or 4:5 works on LinkedIn and feeds; Pinterest likes 2:3 or 9:16. We deliver every episode in the ratios you need, with safe margins for captions.

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Series & video

Why do subtitles matter?

Many people watch with the sound off, and subtitles also help viewers who are deaf or hard of hearing, or who speak another language. We add subtitles by default and can supply all five languages of this site.

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Series & video

How should video be used on a website?

Keep hero loops short and light, never autoplay with sound, provide a poster image, and load heavy players only when the visitor asks for them. This protects page speed, accessibility and privacy.

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Series & video

How do you use AI in production?

AI is a tool, not the director. We use it for ideas, images, voices or animation where it helps, a human art director approves every frame, we only clone voices or faces with written consent, and we label synthetic content where platforms or the law require it.

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Music & sound

Original music vs library music

Both library and original music require clear usage rights. We agree the platforms, commercial use, territory and duration in writing. Original music gives your project its own sound; automated platform claims can still occur and may require proof of licence.

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Music & sound

Voice-over, dubbing and translation

Dubbing works best when the script is adapted, not translated word for word, so the jokes, the rhythm and the timing still land. We produce voice-over and subtitles in English, Spanish, Arabic, Russian and Chinese.

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Songs & greetings

How is a custom song made?

Brief, lyrics for approval, demo, final recording, delivery. You can ask for changes to the lyrics before we record, and for small changes to the mix afterwards. A music video can be added at any stage.

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Songs & greetings

What to tell us for a perfect greeting song

Who it is for, the occasion, three or four real stories or details, favourite music, the mood you want and any phrase that must appear. The more personal the facts, the more the song feels like theirs.

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Channel growth

How often should a channel publish?

Consistency beats volume. A rhythm you can keep for months, such as three episodes a week, works better than a burst followed by silence. We agree a rhythm with you and build the content plan around it.

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Channel growth

Why start a thematic channel?

A focused topic helps viewers understand who the channel is for and helps platforms recommend it to the right people. Each of our own five channels owns a single theme for exactly this reason.

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Channel growth

One video, many platforms

We cut every episode for each platform: ratio, length, captions, hashtags and cover. Posting the same raw file everywhere wastes reach. Publishing on several platforms also protects you if one of them changes its rules.

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Channel growth

From views to clients

Views are attention; clients need a next step. We add a clear call to action, a link in bio or a landing page, and a direct route to Telegram, WhatsApp or a form, then measure how many viewers become enquiries.

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Rights & privacy

Faces, voices and consent (GDPR)

Recognisable faces and voices are personal data. We film or clone them only with written consent that states the purpose and platforms, and we remove them on request where the law requires. Ask us for a model-release template.

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Rights & privacy

Who owns the song or video?

The quote states what you receive: a licence for agreed uses and platforms, or a full buy-out. Raw files, project files and stems can be included on request. Portfolio use is agreed in the quote.

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Tech & AI

How do AI assistants find a website?

Descriptive pages, accessible text, clear titles, structured data and a sitemap help crawlers understand a website. An llms.txt file provides a concise reading guide for compatible tools. These files do not guarantee indexing, rankings or mentions in an assistant’s answers.

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How do we start a project?

Describe the goal, audience and format, add one or two references and a date if it matters. We clarify the brief and send a written scope, price and schedule. The enquiry is free of purchase commitments; production starts after agreement.

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What files will I receive?

The quote lists the final files: video cuts, audio, covers and subtitles as required. Agree aspect ratios and languages before production. Editable project files, raw footage and separate audio stems are included only when specified.

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How long does production take, and can I ask for changes?

The schedule depends on length, complexity, languages and approval speed. Tell us your event or launch date before booking. Your quote specifies approval stages and included revision rounds; extra work and urgent delivery need separate agreement.

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Can a personal song include a video?

Yes. Choose a lyric video, animation or a video built around agreed visual references. Share the occasion, story, style and materials you may legally use. The quote separates the song and video scope so you can choose what fits.

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Is advertising included in channel growth?

Production, channel management and advertising spend are separate items unless the quote says otherwise. We agree placement, spending limits and reporting. We do not sell fake followers or promise guaranteed views.

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What if my site is slow, unavailable or attacked?

Send the public URL, symptoms and when they started. We assess the problem and agree the recovery scope before making changes. Never put passwords or access tokens in this chat or form; secure access is arranged separately.

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How do quotes, payment and cancellation work?

We quote after the brief. The written offer names the service provider and states the scope, price, payment stages, revisions and rights. Cancellation and refunds depend on agreed terms and applicable rights. The form itself takes no payment and creates no contract.

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Can I discuss a confidential project?

Yes. Start with a general description and a contact. We can discuss confidentiality before you share private materials. Do not paste credentials, payment data or another person’s sensitive information into the public enquiry form.

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